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March 7, 2022
In honor of Women’s History Month, e.l.f. Cosmetics has announced it is teaming up with “NTWRK,” a livestream shopping app, and contemporary female jewelry designer Georgina Trevino to launch its first jewelry collaboration – ears.lips.face.
The impetus for the jewelry collaboration stemmed from a moment on popular trivia show Jeopardy! when contestant Matt Amodio was asked what e.l.f. stood for. He mistakenly answered “ears, lips, face.” The clip drew major buzz and LOLs on social media, leading the company to ask, “Why not ears.lips.face.?”
NTWRK will premiere a limited-edition e.l.f. ear cuff in a special drawing on the “NTWRK” app in celebration of International Women’s Day on March 8. Entries will be open for one week. On March 15, at 2:30 p.m. PST, the ear cuff will be given away to 10 winners announced live on “NTWRK” by Trevino and on-air host Kylie Mar.
As part of e.l.f.’s mission to empower others, it will donate $1 for each drawing entry, up to $25,000, to Project Glimmer, a national nonprofit organization dedicated to inspiring every girl to envision and realize an empowered future.
e.l.f.’s first ear piece is a one-of-a-kind, handmade butterfly ear cuff with a contemporary design. Georgina chose the butterfly as a symbol of beauty, transformation and transition. She sees the ear cuff’s “girly but punk” aesthetic as a symbol of bravery and boldness, designed to make the wearer feel empowered, confident and beautiful. The ear cuff includes two discs engraved withe e.l.f.isms – “e.l.f. love” and “e.l.f. made” – that can be attached or worn separately on the other ear.
“After Matt Amodio answered ears.lips.face., our ears perked up,” says Gayitri Budhraja, chief brand officer, e.l.f. Beauty. “Our community wanted us to create something for the ears! We are always looking for unexpected ways to engage and entertain our fans, transcend beauty boundaries and own our place in culture. We are excited to launch the e.l.f. ear cuff as it gives us the opportunity to celebrate women with a unique piece of jewelry made by a talented woman designer and use an innovative shopping platform to bring this to life.”
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