The research partnership is aimed at understanding key health and recovery needs of elite athletes in the highly physical sport of mixed martial arts. Research data from the program will be used to drive the development of science-backed, hemp-derived CBD topicals. Once research is complete, any resulting product will come to life in the U.S. under the new high-performance sports brand ROAR Sports and earn designation as an “Official CBD product of UFC.”
“Collaborating with Aurora is the best way to educate ourselves and our fighters about the impact of CBD on MMA athletes and our sport,” says Dr. Duncan French, vice president, performance, UFC. “We want to apply science and see where it leads us. Ideally, these studies will give us the clarity we need to determine the
Hemp-derived CBD products have been used in a variety of health and fitness products. Items infused with CBD include
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