Kathy Ireland Inks CBD Products Deal
Isodiol International is on board to release cannabis-derived products under the Kathy Ireland Health & Wellness and I’M1 brands.
NORTH AMERICA–Level Brands, a brand marketing and licensing company supported by Kathy Ireland Worldwide, has entered into a licensing agreement with Vancouver-based Isodiol International to develop branded CBD products.
The new CBD-branded products will be marketed under the Kathy Ireland Health & Wellness brand, a licensor to Level Brands, as well as under the I’M1 brand, Level Brands’ lifestyle brand for men. Additionally, Encore Endeavor One, Level Brands’ corporate brand management and producer of experiential events, will provide advisory services for the new wellness product lines.
"Isodiol is an innovative, progressive and pioneering company,” says Kathy Ireland, chairman emeritus and chief brand strategist, Level Brands. “Isodiol’s success in CBD products derived from hemp are 99 percent+ pure, bioactive and pharmaceutical grade. The products include body balm, tincture, skincare, nano-mist and functional beverages. One of the many responsibilities in this new venture is, for me personally, to serve as educator in chief about cannabidiol, and how it is used by Isodiol.
“This company is leading the strategy of appropriate uses of hemp derivatives, and Isodiol products are free of THC,” continues Ireland. “It’s ironic that people find controversy in the powerfully useful hemp plant. Without THC, hemp has many natural and important uses, which are beneficial in countless ways. We need people to please understand, that hemp, without THC, is similar to a grape without fermentation. What the Isodiol team has done is, bring the best qualities of hemp-derived CBD to the market without any psychotropic element, whatsoever. This is the second product for Kathy Ireland Health & Wellness, licensed by Level Brands, and we welcome the Isodiol team to our family at Level."
The new Kathy Ireland Health & Wellness and I’M1 CBD products are expected to debut in spring 2018 and will be available online and in select retail stores.