July 12, 2022
Los Angeles-based heritage footwear brand, K-Swiss, and McLaren Racing, one of the leaders in Formula 1 racing, have announced a new partnership beginning in 2023 that will encapsulate the brands' longevity within their respective categories. K-Swiss will be celebrating its 57th year while McLaren looks to celebrate its 60th in 2023.
K-Swiss and McLaren have developed a groundbreaking, multiyear relationship that will debut in the late spring of 2023. For K-Swiss, a brand known for its collaborations, it is the first time the footwear brand will venture into the Formula 1 racing world with a goal to evolve its presence and introduce new consumers to its rich heritage. K-Swiss and McLaren have worked together to develop a collection that complements the signature expressions and design ethos of both brands.
"We are honored to be part of this exciting new and multiyear partnership and are looking forward to be joining McLaren on the racetrack,” says Dave Grange, international brand president, K-Swiss. “Each brand boasts a heritage that reflects the other's, replete with perseverance, innovation and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further."
"It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1,” says Lindsey Eckhouse, director, licensing, e-commerce and esports, McLaren Racing. “We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can't wait for the release of the collection."
The K-Swiss x McLaren collection will be ongoing and consist of footwear and apparel. The performance-based footwear will be worn by the pit crew and engineers on the racetrack before it becomes available to the public. The partnership’s offerings will be available on Kswiss.com, McLaren.com and at select retailers.
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