Luxury car brand hopes to extend further into the licensing industry.

License Global

June 1, 2022

1 Min Read
McLaren Artura Navarra.McLaren Automotive

CAA Brand Management has been appointed by British luxury car maker, McLaren Automotive, to support its global consumer product licensing and brand extension program. 

“McLaren Automotive has experienced a rapid expansion of its core business globally, cementing itself as a leader in modern automotive luxury,” says Noah Gelbart, president, CAA Brand Management. “We see this as a significant opportunity to support the business and help create new ways for consumers to engage with the brand.” 

Under the multiyear agreement, CAA Brand Management will support McLaren’s internal team, helping manage its licensee roster, in addition to identifying new business opportunities in key categories, including gaming, jewelry, publishing and apparel. CAA will also help McLaren extend its consumer products programs into new territories, with an immediate focus on the U.S., Europe, the Middle East and Asia. 

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realize the full potential of our brand, drive significant growth in extending our licensing roster and continue to acquire new brand fans and admirers,” says Gareth Dunsmore, chief marketing officer, McLaren Automotive. “We look forward to working with CAA Brand Management to drive forward our ambitious licensing strategy.” 

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