September 12, 2022
Bentley Motors, a British manufacturer of luxury cars, has appointed Beanstalk, a brand extension licensing agency, as its exclusive global agency for toys and interactive.
The partnership will see Beanstalk manage and grow Bentley’s global licensing program across the toys, collectibles and interactive product categories. The agency will support existing licensees and utilize its extensive network to extend the automotive brand’s product offering into new partnerships.
Driven by its Beyond100 strategy, Bentley is pursuing a sustainable, wholly ethical role for the luxury sector. Beanstalk will work with Bentley to ensure that the toys, collectibles and interactive program reflects the brand’s mission and positioning, while engaging with consumers of all ages.
“We are truly honored to be partnering with Bentley to leverage Beanstalk’s rich experience working with the world's leading brands,” says Allison Ames, president and chief executive officer, Beanstalk. “By combining Bentley’s mastery in luxury cars with Beanstalk’s brand extension expertise, we look forward to further developing the brand’s world-class program of replica vehicles in the physical and digital spaces, allowing consumers of all ages to experience the brand. The partnership with Bentley will also further the brand’s commitment to sustainability, a shared priority for both Beanstalk and Bentley.”
Beanstalk is exhibiting at Brand Licensing Europe 2022. Find more info here.
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