and made a positive impact on the licensing industry. It is now the 30th anniversary of the agency, and Beanstalk aims to build awareness of licensing and its beneﬁts across the marketing community.
Since 1992, the agency has evolved alongside its clients by expanding its global presence and diversifying
in Mexico City and Sao Paulo to service Latin America, and strategic partnerships around the world. In 2005, Omnicom, a leading marketing communications holding company, acquired Beanstalk in what was the ﬁrst-ever acquisition of a licensing agency by a holding company. Omnicom offers Beanstalk and its clients unparalleled access to complementary marketing services and resources. In 2011, Beanstalk acquired Nancy Bailey & Associates, combining talent, expertise and relationships to better serve both agencies’ clients.
There’s more to the story– read about Beanstalk
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