Mrs. Fields, Global Icons Bake Up Recipe for Licensing Success

Global Icons was named the exclusive licensing agent for Mrs. Fields, the famous premium cookie company. The agency will develop and manage the Mrs. Fields licensing program by leveraging the dynamic brand values to secure world-class manufacturers that can bring the delectable brand experience into consumers’ kitchens and homes. The Mrs. Fields licensed merchandise line will reflect the core standards of superior quality and taste that mix into several product categories including kitchen domestics, bakeware, housewares, small kitchen electrics, publishing, party goods, kids’ food play, activity and toys, and seasonal gifts.