Mars Retail Signs Deals for M&M's

Two licensees have been appointed by Mars Retail Group for branded product inspired by M&M’s characters.

Springs Creative Products Group is launching a variety of fabrics and throws in four different designs. In the new year, the partner will also release a throw in February and red, white and blue-themed fabric in April. Maramor Chocolates is currently rolling out chocolate lollipops, featuring the red and yellow M&M’s characters. Green, blue and orange will be released in mid-2011.

“We are pleased to associate the M&M’s brand with two companies that are leaders in their industries,” says John Capizzi, general manager of licensing for Mars Retail Group. “Our alliances with Maramor Chocolates and Springs Creative Products Group provide consumers with new items to extend their enjoyment of our fun-loving M&M’s characters.”