Izod to Launch Home Line with WestPoint

Phillips-Van Heusen has signed WestPoint Home to manufacture a line of Izod-branded bed, bath and kitchen products for spring 2010.

The line will feature sheets, bedding, travel towels and accessories, blankets and throws, down comforters, pillows and mattress pads. The Izod-branded items will be sold at department stores and specialty stores in the U.S.

"We are continuously looking to build on the Izod brand's strengths by partnering with leading manufacturers to bring the Izod lifestyle to additional important product categories, and WestPoint Home is a key strategic player in the bed and bath arena," says Allen Sirkin, president and chief operating officer of Phillips-Van Heusen. "With close to 200 years in the home furnishings business, WestPoint Home has a thorough understanding of the market that will allow us to offer the kind of value, fashion and energy that we aim for in all the product categories that the Izod brand offers."

Izod is currently licensed in 24 other product categories through 20 companies in the U.S. and distributed worldwide by six international licensees.