Hasbro Develops 3D Viewer

Hasbro announced its unique 3D handheld viewer, MY3D, which allows users to attach their iPhone or iPod touch and immerse themselves in a 3D entertainment experience. The MY3D viewer will be exclusively available at Target stores beginning Apr. 3. It is expected to roll out to retailers nationwide in June.


Touting both proprietary 3D technology and unique 360-degree content, Hasbro is bringing to market premium entertainment and gaming experiences for iPhone and iPod touch users.

"MY3D provides consumers with a jaw-dropping 3D, 360-degree entertainment experience,” says Ira Hernowitz, senior vice president of marketing for Hasbro North America. “MY3D gives iPhone and iPod touch users a highly intuitive and unique form of 3D entertainment, an experience that pushes the envelope for gaming and entertainment."