April 6, 2018
The Global Icons team plans to build branded merchandise including apparel, collectibles, home goods, sporting equipment, automotive accessories, mobility products and electronics.
“Ford has a family of millions throughout the world that trust in and celebrate their Ford vehicles,” says John Nens, global brand licensing and corporate identity at Ford. “We are confident Global Icons will help realize Ford’s vision through licensing and deliver the expected brand promise accelerating our brand strategy forward.”
“This is a tremendous opportunity to work with a powerhouse brand like Ford, supporting its legacy as a global automotive innovator and its class-leading position at the forefront of advanced technology,” says Jeff Lotman, chief executive officer and founder of Global Icons.
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