Fox Restructures Licensing Division, New Banner

Fox Restructures Licensing Division, New Banner Twentieth Century Fox Television has restructured its licensing division to focus on long-term brand building and growth of its international businesses. Under the new banner Fox Consumer Products, Robert Marick, executive vice president, has appointed a team charged with exploiting the company’s blockbuster television and feature film properties through consumer products, retail partnerships and licensing initiatives.

Pam Kunick-Cohen is the division's new senior vice president and heads the global brand management team. She was previously at HIT Entertainment and has also worked as a senior vice president for Twentieth Century Fox Home Entertainment. Ricardo Crespo is appointed as senior vice president of global creative to translate the line-up of television and film properties into compelling new products. Crespo joins from Mattel where he last served as worldwide executive group creative director and, prior to that, held various positions in advertising. The newly designated global category management team will include Gary Rosenfeld, senior vice president of new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as vice president of toys and social expressions and Virginia King as vice president of fashion and home.

Marick has also developed teams to cover four distinct geographical regions in order to strengthen operations in these regions and foster a deeper understanding of these individual marketplaces. Marick has appointed Kevin Sherwood as vice president of North American sales. To lead efforts in Asia Pacific and Latin America, Bob Bacon has been named vice president. Carl Lumbard is senior vice president and managing director, EMEA.

“Fox boasts a world-class television and film line-up that includes everything from ‘The Simpsons’ and ‘Glee’ to some of the biggest film properties in history like Avatar and Ice Age,” says Marick. “Fox properties have huge consumer appeal and with the new strategy in place we are confident that we can take the business to new levels. With our portfolio of powerhouse brands and virtually unlimited opportunities to grow our business, we needed nothing less than the smartest and most strategic executives in place. I am thrilled with the team we have assembled and I am confident they will help us to take our newly titled Fox Consumer Products division to unparalleled success.”