TTI has been in STAFDA in the U.S. for many decades, and has introduced the AEG line as a complement to its Milwaukee tools. For Electrolux Global Brand Licensing, the launch marks a step in bringing the German AEG brand to the US.
“Electrolux has every reason to believe that AEG’s reputation will catch on in the US as well, where European products have seen rising demand for years,” says Matthew Young, head of Electrolux Global Brand Licensing.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.