Summerlong activation to include unisex capsule collection, exclusive shopping events and bookable global packages.

License Global

July 28, 2023

2 Min Read
Pink Sunrise Sunchasers set.
Pink Sunrise Sunchasers set. Marriott International

W Hotels announced its collaboration with Sunchasers, an ethics-focused unisex clothing brand based in Venice Beach, Calif. Utilizing the artistry of tie-dye, Sunchasers focuses on unisex loungewear and dress sets crafted from cotton and silk fabrics.   

W Hotels and Sunchasers will invite guests to indulge in a summer experience on the WET Deck of both W Ibiza and South Beach.  

The W Hotels x Sunchasers Escape capsule pays homage to the shores of Ibiza and Miami Beach, destinations where W Hotels boasts two properties through custom patterns and color schemes. This exclusive collection will include unisex, one-size-fits-all loungewear sets (long sleeve shirts and pants) that are hand-dyed in India and made of 100% silk.   

"We are thrilled to partner with Sunchasers for this bold and breezy summer capsule," says Carly Van Sickle, senior director, global brand marketing, W Hotels Worldwide. "Through our collaboration, we are not only bringing together the vibrant spirit of Sunchasers' fashion but also aligning it with our own W summer campaign aptly named 'Sun Chasers.' By merging SUNCHASERS' innovative and sustainable ethos with the immersive WET Deck experience, we offer guests an unforgettable summer experience that epitomizes our shared commitment to authenticity, vibrancy and exploration."  

Related:The W, Davines Group Team on Luxury Beauty Products

The W Hotels x Sunchasers Escape Capsule will be available until February in four different colorways inspired by Miami Beach and Ibiza: 

  • Green Bliss (a light green) 

  • Orange Sunset (a rich, fiery orange) 

  • Pink Sunrise (a mix of pink and yellow hues) 

  • Golden Sands (sandy hues and tropical vibes) 

At Sunchasers, we strive to inspire individuals to express their true selves through vibrant colors and joyful designs," says Carola Bernard, founder, Sunchasers. "Partnering with W Hotels allows us to extend this message of originality and celebration to a global audience. Together, we aim to create a unique and memorable fashion experience that symbolizes the spirit of summer." 

 

 

 

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License Global

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