W Hotels Worldwide has unveiled its new unisex amenity line with Italy-based luxury sustainable beauty brands Davines and /skin regimen/ of the Davines Group.
"W takes a bold approach to self-care and this new brand collaboration is no exception," says Anthony Ingham, global brand leader, W Hotels. "In choosing a new amenity line, we road tested many brands and formulations and not only love the way the Davines Group products look, smell and feel, but the values they stand for as a company. We are very excited to bring these products to all of our guest rooms across the globe."
From the sink to the spa, the new line-up of in-room hair and skincare will now include Davines and /skin regimen/ best-sellers as well as exclusive formulas available only to W guests.
"We are thrilled to be collaborating with one of the most dynamic, contemporary hotel brands in the world," says Jorge Blanco, creative director, Davines North America. "We found a kindred spirit in W as we both have made a name for ourselves by doing things differently, and this amenity project is no different. We look forward to seeing how our self-care collaboration will inspire people from around the world to seek a deeper extension of the in-room amenity experience we are now proudly offering with W."
The lineup includes already-available Davines products including Davines MOMO Shampoo, Davines MOMO Conditioner and /skin regimen/ Cleansing Cream. In addition, new exclusives will now be available including Davines MOMO Shower Gel, /skin regimen/ Body Cream and /skin regimen/ Vegetable Soap.
In addition to being the in-room and in-suite brand of choice at W hotels globally, /skin regimen/ and Davines products will also be used at all W Away Spas starting in 2020 alongside sister brand, [ comfort zone ].