“Arguably the world’s most famous transport system, TfL has a fantastic design heritage, with instantly recognizable logos, art and vehicles,” says Richard Woolf, international licensing director, TSBA. “This iconic brand is admired across all generations, and we are excited to see how it will take off in other European countries.”
The TfL licensing program had continued to grow in recent years. It was recently awarded Best Brand Licensed Fashion Range at the2019 B&LLAs
for its Adidas collaboration.
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