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Tesco, NatGeo Among 2019 B&LLAs Winners

The winners of the 2019 Brand & Lifestyle Licensing Awards (B&LLAs) were announced at a ceremony at London’s Hilton Park Lane Hotel.

More than 400 licensors, licensees, agents and retailers attended the winners’ ceremony that included selections for 19 award categories. The event was hosted by presenter Adrian Chiles and included Brand Licensing Europe 2019 as well as the Licensing Industry Merchandisers' Association (LIMA) among its sponsors.

A full list of this year’s winners includes:

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range: TfL x Adidas Trainers Collection from Adidas;

Best Brand Licensed Health & Beauty Product or Range: Crayola Beauty Collection for ASOS from Crea Cosmetics;

Best Brand Licensed Adult Apparel Product or Range: V&A Collection from Coco de Mer;

Best Brand Licensed Gifting Product or Range: Joules Stationery and Gifting Collection from Portico Designs;

Best Brand Licensed Food or Beverage Product or Range: Baileys Freakshake Cake from Finsbury Food Group;

Best Brand Licensed Homewares Product or Range: Nadiya Hussain Make Life Colourful Range from BlissHome;

Best Brand Licensed Children’s Product or Range: NHM Children’s Apparel Collection from FatFace;

Best Brand Licensed Consumer Hard Goods Products or Range: Cosmo Beauty Electricals from MPL Home;

The Inspired Innovation Brand Licensed Product or Range: Country Living Hotels from Coast & Coast;

Best High Street Fashion Retailer Brand Licensed Execution: Oasis;

Best Department Store Or Mixed Retailer Brand Licensed Execution: John Lewis & Partners;

Best Supermarket Brand Licensed Execution: Tesco;

Best Specialist Retailer Brand Licensed Execution: Boots;

Best Licensed Heritage Or Institution Brand 2019: Morris & Co;

Best Licensed Lifestyle Brand 2019: National Geographic;

Best Licensed Non-Food Brand 2019: Energizer Holdings;

Best Licensed Food or Beverage Brand 2019: Coca-Cola;

Best Licensed Fashion or Talent Brand 2019: Joules and

Brand Licensed Ambassador Of The Year: Lauren Sizeland (V&A).

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