Discussions for this collaboration began before Mugler’s passing in January 2022.

License Global

March 27, 2023

2 Min Read
The Mugler collection.
The Mugler collection.H&M

H&M has announced its next designer collaboration – a partnership with the House of Mugler. Mugler has always offered an open invitation to a broad range of characters and beauty types, and now, with this partnership, it is throwing open the door even wider. The collection by Casey Cadwallader, creative director, Mugler, including womenswear, menswear and accessories will launch in select stores and online on May 11. 

The collaboration encapsulates the very essence of Mugler. Founded by the French designer, Manfred Thierry Mugler, in 1973, Mugler pioneered the themes of body positivity, gender fluidity, transformation and confidence. American designer, Casey Cadwallader, joined the house in 2018 and has rejuvenated the house’s look and legacy.  

“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection,” says Ann-Sofie Johansson, creative advisor, H&M. “We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler. Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape.” 

Related:Introducing H&M Home x Pantone

The collection unites the house’s history with its present and future, offering various Mugler classics and signatures. The collection is a showcase of the Mugler world today, and the ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation.   

Casey Cadwallader and Ann-Sofie Johansson.

“It is truly an honor to collaborate with H&M,” says Cadwallader. “The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”

The silhouette of the collection is the recognizable Mugler fit of today: strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence. And yet, to nod to the vision of the House’s founder, alongside the contemporary designs, are a series of limited-edition archive remakes, selected by Cadwallader for their contemporary resonance and their testimony to Mugler’s central role in the glory years of ’80s and ’90s catwalk drama.  

 

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