November 14, 2023
Roots has launched its 20th design collaboration in partnership with streetwear brand, CLOT, which includes two exclusive collections that combine the heritage and aesthetics of Canada and Hong Kong. The collaboration serves as a continuation of Roots’ milestone 50th anniversary as well as CLOT’s 20th anniversary. The first collection, named “Go Outside: You'll Be Glad” is available now in Canada and Asia with a second following Jan. 13, in alignment with the Lunar New Year.
Co-designed by Edison Chen, founder, creative director, CLOT, the “Go Outside: You'll Be Glad” Roots x CLOT collection was handcrafted in Canada in the Roots Toronto factory. Chen sees the collection as a literal interpretation of the concept that the outdoors is available to everyone, whether it’s the landscapes of Canada, or on the streets of Hong Kong.
“The design foundation of CLOT was built around inclusivity and honoring the streetwear culture of the East, and this has not changed in our 20-year history,” says Edison Chen, founder, creative director, CLOT. “The beauty of collaborating with a brand as iconic as Roots to celebrate CLOT’s 20th anniversary is our shared purpose and design ethos: combining style and culture to bring people together.”
“This is a serendipitous fusion of Edison’s Vancouver heritage and our deep Canadian roots, both of which celebrate the splendor of the great outdoors,” says Meghan Roach, chief executive officer, Roots. “The ‘Go Outside, You’ll be Glad’ collection is not just a fashion statement; it is a shared manifesto to reconnect with nature and the vibrant pulse of city life. We are proud to blend Roots’ commitment to quality, comfort and style with CLOT’s innovative spirit, bringing to life a collection that encourages everyone, everywhere, to step outside and revel in the world’s beauty.”
The gender-free “Go Outside: You'll Be Glad” collection features a leather varsity jacket, crewnecks, kanga hoodies and track pants. The second collection will include an assortment of fleece, tees and accessories, including a leather Banff bag, leather tote and charm and a leather varsity jacket.
About the Author(s)
You May Also Like