MuchMusic announced that it is teaming up with premium outdoor-lifestyle brand Roots on an exclusive capsule collection.
In celebration of the recent relaunch of the music and pop culture brand, the limited release features custom-designed artwork by MuchMusic’s own Sadé Powell in collaboration with Verdah Ansari, who drew inspiration from the Canadian music scene and from the entire all-new lineup of VJs.
“Two trailblazing Canadian brands in their own right, partnering with the always on-point Roots in honor of the refreshed MuchMusic is absolutely worthy of celebration,” says Perry MacDonald, vice president, advertising sales and partnerships, Bell Media. “Having some of our talented and organically cool VJs, Sadé and Verdah, contribute their design savvy to this high-quality collection has resulted in something that can only be described as authentically MuchMusic.”
The full collection will be available for purchase on Roots.com as of Sept. 8.