Pure Brands Announces Brand License Cooperation Between St. Moritz and Bally

Pure Brands has announced that the luxury brands St. Moritz and Bally are collaborating on a capsule fashion collection inspired by the sport of curling. 

"With St. Moritz and Bally, we have brought together two iconic brands that fit perfectly,” says Marcus Schultz, director, marketing, Pure Brands. “The legendary resort of St. Moritz has been a playground for the world's high society since 1856 and it is the oldest tourist trademarks still in use in the world and is officially registered in the international trademark register. Pure Brands is very proud to represent the St. Moritz brand worldwide exclusively for brand licensing and brand extension opportunities. Bally, on the other hand, was founded in Switzerland in 1851 and is one of the oldest luxury fashion brands in the world. With these two brands, we have created an unbeatable strong brand cooperation which is a class of its own.” 

The capsule is available worldwide at selected Bally boutiques, multi-brand stores, online and dedicated winter pop-up stores across alpine destinations include St. Moritz. 

At the center of the collection is the classic Bally curling boot, available in a variety of styles and materials. The entire capsule includes 91 SKUs for men and women, jackets, pants, outerwear and accessories in unique styles and designs.  

“This fashion collection brings together the passion, craftsmanship and pioneering spirit of two iconic brands that are an ideal match,” says Juergen Halder, chief executive officer, Pure Brands. “We are very proud of the work our team has done on behalf of our client.”