New collection includes apparel and footwear.

License Global

August 28, 2023

1 Min Read
lemlem workout gear from PUMA.
lemlem workout gear from PUMA. PUMA

PUMA, has announced a first-of-its-kind collaboration with lemlem, a ready-to-wear and swimwear brand made in Africa founded by supermodel, Liya Kebede.  

The collection combines lemlem signature aesthetics, bold colors and patterns, with PUMA’s vision for sportswear in a collection that includes applemlem Low Impact Bra, PUMA x lemlem HW 7/8 Tight and the PUMA x lemlem Anorak. The collection showcases geometric prints and abstract textures. 

PUMA and lemlem embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20% recycled material on activewear.  

“We are thrilled to finally bring a PUMA x lemlem collaboration to the market,” says Erin Longin, general manager run/train, PUMA. “By combining lemlem’s unique designs, vibrant patterns and PUMA’s expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness journey.” 

“This collection was inspired by the clothes we wear during workouts and the clothes we wear between workouts,” says Liya Kebede, founder, lemlem. “It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”  

Related:The Smurfs Get the PUMA Treatment

The PUMA x lemlem collection is available on PUMA.com, the PUMA mobile app, Lemlem.com, at the PUMA NYC flagship store and select retail stores worldwide. 

 

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License Global

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