Tiny blue characters featured on an assortment of apparel and footwear.

License Global

August 18, 2023

1 Min Read
PUMA x The Smurfs apparel.
PUMA x The Smurfs apparel. PUMA

Created in collaboration with the little blue creatures, PUMA x The Smurfs expresses The Smurfs’ adventurous spirit with PUMA’s streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and all-over prints. Including both apparel and footwear in kids’ and adult sizes, the collection features a range of sneakers, each inspired by a different Smurf character. 

The collection’s core is a range of graphics featuring The Smurfs frolicking around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching items, including hoodies, sweatpants and accessories, including a beanie and backpack. 

Footwear highlights include the PUMA Slipstream, which evokes the malevolent Purple Smurf, featuring debossing on the toe and a fabric tag with the familiar exclamation, “Gnap!” The Mayze commemorates Smurfette through a yellow and blue colorway, with floral graphics on the upper and a Smurfette badge on the tongue. The collection also includes new and limited-edition versions of the Suede and RS-X. 

PUMA x The Smurfs is available on PUMA.com, at PUMA flagship stores and select accounts worldwide. 


Read more about:

The SmurfsPUMAGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like