The Smurfs Get the PUMA Treatment

Tiny blue characters featured on an assortment of apparel and footwear.
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License Global

August 18, 2023

PUMA x The Smurfs apparel.
PUMA x The Smurfs apparel. PUMA

Created in collaboration with the little blue creatures, PUMA x

The Smurfs

expresses The Smurfs’ adventurous spirit with PUMA’s streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and all-over prints. Including both apparel and footwear in kids’ and adult sizes, the collection features a range of sneakers, each inspired by a different Smurf character. 

The collection’s core is a range of graphics featuring The Smurfs frolicking around the


wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching items, including hoodies, sweatpants and accessories, including a beanie and backpack. 

Footwear highlights include the PUMA Slipstream, which evokes the malevolent Purple Smurf, featuring debossing on the toe and a fabric tag with the familiar exclamation, “Gnap!” The Mayze commemorates Smurfette through a yellow and blue colorway, with floral graphics on the upper and a Smurfette badge on

the tongue. The collection also includes new and limited-edition versions of the Suede and RS-X. 

PUMA x The Smurfs is available on, at PUMA flagship stores and select accounts worldwide. 


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