Co-branded collection, including two T-shirts, will launch ahead of NFL games in Germany.

License Global

September 29, 2023

2 Min Read
NFL, Eintracht Frankfurt, Lobster & Lemonade t-shirts, IMG
NFL, Eintracht Frankfurt, Lobster & Lemonade t-shirtsIMG

To celebrate the 2023 NFL Frankfurt Games, the National Football League (NFL) has collaborated with the German football club, Eintracht Frankfurt, and fashion brand, Lobster & Lemonade, to launch a new apparel collection.

The partnership, facilitated by NFL’s licensing representative, IMG, looks to engage new and current NFL fans interested in the intersection of culture, style and sports.

The co-branded collection includes two T-shirts featuring distinct iconography representing the NFL and Frankfurt.

Lobster & Lemonade will also launch a wider collection in October featuring socks, T-shirts, sweaters and jackets that will include select NFL teams – all of which have been awarded international marketing rights in Germany as part of NFL’s Global Markets Program: the Indianapolis Colts, Carolina Panthers, Kansas City Chiefs, New England Patriots and Tampa Bay Buccaneers.

“German NFL fans are among the most enthusiastic in the world,” says Alex Steinforth, general manager, NFL Germany. “With this collaboration, we not only want to give these fans a way to proudly express their love for the sport but also to introduce new fans to the NFL through fashion. We are delighted to collaborate with an iconic club like Eintracht to capture the spirit of Frankfurt and celebrate the NFL’s first-ever touchdown in the city.”

Related:Taking Sport and Art Brands into Mainstream Fashion

“As our loyal customers know, the roots of Lobster & Lemonade also lie in American football,” says Christian Hinz, chief executive officer, Lobster & Lemonade’s parent company, Fidu Brands. “That’s why the collaboration with the NFL is a dream come true. In the lead up to the Frankfurt Games, we’re thrilled the NFL and Eintracht Frankfurt have been brought together.”

The Eintracht special-edition range is on sale at Eintracht’s owned retail stores and e-commerce site. The wider collection will be available online at Lobster & Lemonade and in select retail stores starting mid-October.

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