LOEWE x ‘Howl’s Moving Castle’ Capsule Collection Launched

LOEWE reunites with Studio Ghibli to bring key characters in the film to life through clothes and accessories.
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License Global

February 3, 2023

The Howl and Sophie Amazona 2023.
The Howl and Sophie Amazona 2023.ARR/Studio Ghibli

LOEWE has released its final collaboration with Studio Ghibli, the Japanese studio. After

“Spirited Away”

and “My Neighbor Totoro” collections, LOEWE creative director Jonathan Anderson has reaffirmed his fondness for the world of Hayao Miyazaki with a collection of bold and intricately crafted pieces. 

Released in 2004, Miyazaki’s fantasy recounts a story of loyalty and compassion against a backdrop of magic, imposing technology and the destructive effects of war.  

This capsule collection brings key characters in the film to life through the clothes and accessories, drawn as leather or shearling intarsia, turned into embroidery on leather or textile, or decorated with crystal and stud inlays on leather. They appear on bags including the Puzzle, Flamenco, Hammock, Amazona and Luna, as well as the Bracelet pouch. They also enliven small leather goods, jumpers, jackets and shirts with details such as appliqué, raffia or feathers. 

“The world we are living in needs a counteract not as an escape,

but as a different outlook,” says Anderson. “This, to me, is what Hayao Miyazaki’s animated films for Studio Ghibli are about: a commentary on the moment and an alternative to it, always heartfelt, fulfilling, full of fantasy and sentiment. This is also the reason why the final installment of our collaboration with Studio Ghibli feels more timely than ever.” 

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