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July 22, 2022
Last December, License Global reported on the power of anime and brand licensing. Many companies in America and across the globe are releasing licensed consumer products based on anime. Hot Topic, a leader in pop-culture merchandising, has announced a limited-edition capsule collection celebrating several classic Studio Ghibli films like “My Neighbor Totoro,” “Kiki’s Delivery Service,” “Princess Mononoke,” “Spirited Away” and “Howl’s Moving Castle.” The collaboration will include several curated drops and conclude with a simultaneous launch in Tokyo, Japan and the U.S. and Canada.
From July 20 to July 24, Hot Topic and Her Universe will exclusively launch curated pieces of the capsule collection at their respective booths on the floor at San Diego Comic-Con. The worldwide debut will be supported by a Hot Topic x Harajuku Collective-themed booth, debuting a short film shot on the streets of Tokyo highlighting select pieces from the Hot Topic, Her Universe and Asobi System capsule collections.
Opening Aug. 10, the Harajuku Collective pop-up shop debuts in Tokyo, Japan. The new retail experience will showcase the Hot Topic, Her Universe and Asobi System capsule collections, highlighting designs that reflect each brand’s individual esthetics. This is the first time Hot Topic merchandise of any kind will be sold in a retail pop-up environment in Tokyo, Japan. There will be a press opening night party on Aug. 9, where tastemakers, members of the press and more will be invited to interact with the space and get a sneak peek the night before the pop-up shop opens to the public. Hot Topic will be in attendance, sending two U.S.-based influencers with their team to attend the special opening event.
Simultaneously launching on Aug. 10, Hot Topic and Her Universe brands will debut their respective collections in the U.S. and Canadian markets via Hot Topic stores, Hottopic.com and HerUniverse.com. Hot Topic and Her Universe are partnering with U.S.-based influencers to support the collection.
“We have enjoyed a long-time partnership with Studio Ghibli,” says Steve Vranes, chief executive officer, Hot Topic. “This collaboration gives us the opportunity to create an even richer brand experience for Studio Ghibli fans around the world, while also bringing Studio Ghibli to new eyes who aren’t yet familiar with their films.”
Read more about:Hot Topic
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