KIDZ BOP Inks IHL Group Apparel Licensing Deal

KIDZ BOP, a kids’ music brand, has announced an exclusive apparel licensing deal with apparel company, IHL Group. The new KIDZ BOP apparel line is scheduled to hit retailers across North America in Q3 2024. 

KIDZ BOP apparel will be available for boys and girls and will include activewear, intimates, sleepwear and loungewear. Inspired by the KIDZ BOP brand and the distinct styles of the KIDZ BOP Kids, the collection features silhouettes in bold colors with embellishments and mix-and-match separates. 

The announcement follows KIDZ BOP’s record-breaking ticket sales for its “Never Stop” live tour, and the continued expansion of the brand’s global footprint further into Europe and Latin America.  

KIDZ BOP plans to support the collaboration through several marketing initiatives. This includes featuring the fashion line in sold-out live performances and in music videos on KIDZ BOP’s YouTube Channel, which boasts over 4 million subscribers.  

“Every year, we see hundreds of thousands of kids come to our concerts in their own pop star looks,” says Sasha Junk, president, KIDZ BOP. “Their excitement and enthusiasm inspired us to create a fashion line that’s on-trend, accessible and makes every kid feel like a star. IHL is the perfect partner to bring this vision to life, as they work with some of the biggest names in fashion and have incredible relationships with retailers.” 

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“We are thrilled to partner with KIDZ BOP, a true definition of a multi-hyphenate,” says Sami Souid, chief executive officer, IHL Group. “KIDZ BOP has continued to evolve their brand – through music and content that empowers and inspires the next generation. We’ve watched the brand grow since 2001, and we couldn’t be more excited to be part of that continued growth.”