KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
Live tour appearances, global extensions and Summer Nights Dance Parties across more than 460 fun centers in the U.S.
Chuck E. Cheese has announced KIDZ BOP as the family entertainment center’s official music partner, with the brands offering family entertainment in fun centers and online. Now in its third year, the partnership continues to grow with collaborations and global activations that reach families and kids worldwide.
Coming off last year’s summer activation, Chuck E. Cheese and KIDZ BOP have teamed up again to host nightly Dance Parties through the end of September. Families can rock out to original music and remix playlists from Chuck E. Cheese and Friends and music videos from the new album, “KIDZ BOP 2023 Vol. 2.”
The partnership will also see KIDZ BOP music videos, including featured programming on the CEC Media Network, a closed-circuit TV network with over 5,000 screens in all fun centers in the U.S. The entertainment addition will elevate the guest experience with high-energy, family-friendly music. This year, for the first time, Chuck E. Cheese and KIDZ BOP extended their partnership to Mexico with a cross-promotion to celebrate Dia de los Niños, with fun center appearances by the KIDZ BOP Kids and Spanish music videos in all Mexico locations. In the U.S., guests have enjoyed character appearances by Chuck E. Cheese and friends at the KIDZ BOP Live Tour in Jones Beach Theater in Wantagh, N.Y., and very soon at the Dallas-Fort Worth stop on Aug. 26.
“Chuck E. Cheese and KIDZ BOP share a common mission – to provide unforgettable moments filled with fun, dance and laughter to children and families worldwide,” says Melissa McLeanas, vice president, global media, licensing, entertainment, Chuck E Cheese. “This partnership is a natural fit, and we are excited to offer a fresh and engaging experience that combines the best of both brands.”
“Both KIDZ BOP and Chuck E. Cheese have played integral roles in families’ lives worldwide,” says Jackie Turner, vice president, partnerships, KIDZ BOP. “This collaboration allows us to expand the KIDZ BOP experience beyond the home and make family time at Chuck E. Cheese even more special.”
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