The YouTube group also owns the apparel brand, Sidemen Clothing.

License Global

October 4, 2023

1 Min Read
Mattel Sideman apparel.
Mattel Sideman apparel. Mattel

Mattel has partnered with Sidemen (SDMN), a U.K.-based YouTube Group, to launch an exclusive Hot Wheels capsule collection of co-branded apparel and accessories. 

The co-branded collection includes 10 different styles, including hoodies, bomber jackets, T-shirts and caps. The collection is infused with Hot Wheels designs throughout, with checkerboard prints and flames combined with the SDMN lettering. 

The entire collection will be available at the official Sidemen shop in Bluewater Shopping Centre and at a pop-up store in the Hoxton Railway Arches starting Oct. 27, followed by an online launch on the official Sidemen Clothing website. The pop-up shop will run until Oct. 29. 

“We are thrilled to be partnering with Sidemen on this collection; their creativity and enthusiasm for the collection has meant we have been able to create a co-branded capsule that brings both brands to life,” says Jon Spalding, head, consumer products U.K. and Ireland, Mattel.  

“We are very honored to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love – we can’t wait to see our fans wearing it,” says Matt Peters, managing director, Sidemen Clothing. 

As well as the Sideman collection, Hot Wheels is tapping into the adult fashion space this year, partnering with other top brands. 

Read more about:

Hot WheelsMattelU.K.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like