has partnered with skate, surf and snow lifestyle brand,
, and Grammy-nominated hip-hop duo, Run The Jewels (RTJ). This partnership connects generations of fans, fusing the creative energies of three distinctive brands to create a one-of-a-kind collection that celebrates innovation, style and the spirit of individuality.
The Hot Wheels x Volcom x Run The Jewels collaboration showcases a range of products, from limited-edition apparel to a custom-designed Hot Wheels die-cast vehicle.
Fans of Hot Wheels, Volcom and RTJ can expect a fusion of bold graphics, vivid colors and attention to detail that pay homage to the heritage of Hot Wheels while reflecting Volcom’s iconic street-inspired style and RTJ’s intense musical aura.
Hot Wheels x Volcom x Run the Jewels xjacket.
The collection celebrates the collaborators’ history that started in 2015 when Run The Jewels and Volcom first partnered on a product capsule released exclusively at Zumiez. The Zumiez drop would be the first
RTJ also has a special connection with Hot Wheels. KillerMike of RTJ is a self-professed “massive fan” of the collectibles and is known to give one to every kid who gets a haircut at SWAG Shop, his signature barber shop with three locations in Atlanta.
The collection features an array of T-shirts, hoodies and a patchwork jacket showcasing Killer Mike’s classic Buick Grand National and Hot Wheels artwork. Hot Wheels also created a special edition, collector die-cast Buick Grand National, inspired by Killer Mike’s classic car, embellished with Volcom’s iconic graphic stones in hot pink.
The Hot Wheels x Volcom x Run The Jewels collaboration is set to launch on Sept. 22 and will be available for purchase through Volcom retailers, Creations.Mattel.com and Volcom.com.
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