Hasbro and Natural History Museum Unveil ‘Peppa Pig’ Apparel

Toy and game company, Hasbro, and the Natural History Museum have come together to release a new line of clothing and merchandise inspired by “Peppa Pig” – available exclusive to F&F at Tesco supermarkets in the U.K. 

“As we celebrate Hasbro’s 100th anniversary this year and lead into ‘Peppa Pig’s’ 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure and a love of learning,” says Marianne James, vice president, EMEA and Asia, licensed consumer products, Hasbro. “By bringing two award-winning and powerful brands together for this adorable collection at a British retailer, we’ve created something truly special for everyone’s favorite pig in her home market.” 

The “Peppa Pig” x Natural History Museum collection includes an array of clothing. Each item features Peppa Pig and her brother, George, in a science or nature design, from pointing out buzzing bees and butterflies to riding on dinosaurs and floating among the stars, planets and meteors in outer space. Peppa-branded socks for preschoolers and an exclusive new plush toy will be available for purchase as well. 

"Peppa Pig" crewneck.

“We are excited to work with ‘Peppa Pig,’ a brand that sparks such curiosity in children everywhere,” says Maxine Lister, head, licensing, Natural History Museum. “Our mission is to create advocates for the planet and to inspire a love of nature, across all ages. This colorful new collection is perfect for kids who love to learn about our natural world – and who just might be the next generation of scientists dedicated to protecting our planet.” 

Related:10 Minutes With … Hasbro on IP Celebrations and Activations

This collaboration comes on the heels of a co-branded experience in which Hasbro and the Natural History Museum transformed one of the Museum’s shops into Peppa Pig’s Discovery Playroom, open until Sept. 10. 

“We are really looking forward to launching this very special exclusive collaboration bringing two exciting brands together at Tesco,” says Natalie Ackerman, senior licensing manager, F&F Tesco. “We have worked hard with our key partners, Hasbro and Natural History Museum, to bring to life a range of sustainable clothing using characters that our customers love. We are passionate about bringing our licenses to life and have developed a product range that educates our customers through factual graphics and assets as well as incorporating into our branding. We look forward to seeing our exciting launch plans come to life in September.” 

The “Peppa Pig” x Natural History Museum clothing line is available at F&F at Tesco Supermarkets.