Collection is the first Bluey offering by Hanna Andersson, but fans of the brand can look for additional pieces to come.

License Global

September 12, 2023

1 Min Read
The "Bluey" Hanna Andersson collection.
The "Bluey" Hanna Andersson collection.Hanna Andersson

Hanna Andersson is partnering with BBC Studios Kids & Family to bring to life a collection inspired by “Bluey,” featuring the brand’s PJs, as well as a graphic T-shirt, joggers, a crewneck sweatshirt and a playful dress and legging set. Launching exclusively on HannaAndersson.com, young fans can join Bluey’s world in playful designs that feature artwork inspired by the episode, “Keepy Uppy.”  
Bluey’s” third episode, “Keepy Uppy,” from Season 1, follows Bluey, her sister Bingo and their Mum as they enjoy a game of Keepy Uppy around the house with their last remaining balloon. All is fine until Dad joins in, and soon, the game becomes the ultimate test of skill. The collection’s artwork features Bluey, Bingo and bright red balloons against a classic Bluey blue.  

“‘Bluey’ has made an incredible impact on children and parents alike in the world of entertainment,” says Heidi Westberg, senior director, merchandising, Hanna Andersson. “This collection aims to capture the loveable and fun energy of ‘Bluey’ and encourage kids to expand their imagination alongside this relatable, genuine character. I have a vision of families singing along to the catchy ‘Bluey’ theme song, wearing their ‘Bluey’ apparel and feeling like they’re part of the blue heeler crew.” 

Related:“Bluey” Licensing Program Enters Infant/Toddler, Food Categories

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like