Collection is the first Bluey offering by Hanna Andersson, but fans of the brand can look for additional pieces to come.

License Global

September 12, 2023

1 Min Read
The "Bluey" Hanna Andersson collection.
The "Bluey" Hanna Andersson collection.Hanna Andersson

Hanna Andersson is partnering with BBC Studios Kids & Family to bring to life a collection inspired by “Bluey,” featuring the brand’s PJs, as well as a graphic T-shirt, joggers, a crewneck sweatshirt and a playful dress and legging set. Launching exclusively on, young fans can join Bluey’s world in playful designs that feature artwork inspired by the episode, “Keepy Uppy.”  
Bluey’s” third episode, “Keepy Uppy,” from Season 1, follows Bluey, her sister Bingo and their Mum as they enjoy a game of Keepy Uppy around the house with their last remaining balloon. All is fine until Dad joins in, and soon, the game becomes the ultimate test of skill. The collection’s artwork features Bluey, Bingo and bright red balloons against a classic Bluey blue.  

“‘Bluey’ has made an incredible impact on children and parents alike in the world of entertainment,” says Heidi Westberg, senior director, merchandising, Hanna Andersson. “This collection aims to capture the loveable and fun energy of ‘Bluey’ and encourage kids to expand their imagination alongside this relatable, genuine character. I have a vision of families singing along to the catchy ‘Bluey’ theme song, wearing their ‘Bluey’ apparel and feeling like they’re part of the blue heeler crew.” 

Related:“Bluey” Licensing Program Enters Infant/Toddler, Food Categories

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License Global

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