“Bluey” Licensing Program Enters Infant/Toddler, Food Categories

BBC Studios Kids & Family launches range of offerings, providing fresh ways for fans to engage with the Heeler family.

License Global

August 24, 2023

2 Min Read
"Bluey" still image from S2E10, "Rug Island"
"Bluey" still image from S2E10, "Rug Island"BBC Studios Kids & Family

BBC Studios Kids & Family, distributor and licensor for the animated series, “Bluey,” has welcomed several new partners to its licensing program. Beginning this fall, debut food and beverage offerings from Crunch Pak and good2grow will be part of the growing mix of “Bluey” products. The program will also have a larger footprint in the infant and toddler category via introductory lines created by Baby Boom, Delta Children, Ginsey, Idea Nuova and Tomy. Also on the way are initial assortments from American Greetings, CJ Products, Dan Dee, Studio Fun International and Tara Toys. 

“‘Bluey’ resonates so strongly with kids and families everywhere,” says Suzy Raia, senior vice president, consumer products and business development, North America and Latin America, BBC Studios. “We’re happy to welcome these leading licensees to the ‘Bluey’ family and work with them to further extend the range of high-quality offerings for fans of all ages.”

“Bluey” partners set to roll out new products this year and next include:

  • American Greetings – Greeting cards, gift packaging, stickers (U.S., Canada)

  • Baby Boom (Betesh Group) – Toddler bedding, accessories and nap mats (U.S.)

  • CJ Products – Co-branded Bluey x Pillow Pets (U.S.)

  • Crunch Pak– Co-branded fresh foods, including Crunch Pak Snackers, Medleys and Blendz fruit and vegetable purées (U.S.)

  • Dan Dee – Seasonal plush embellished with seasonal holiday features, including lights, sound, music, animatronic motion (U.S., Canada)    

  • Delta Children – Children’s wooden furniture, table and chair sets, room-in-a-box sets and more (U.S.)

  • Ginsey – Potty training, bath finger puppets and select infant/toddler bath accessories (U.S., Canada)

  • good2grow – Beverage bottles with 3-dimensional character toppers including juices and milk products. (U.S., Mexico)

  • Idea Nuova – Toddler and kids’ room décor, novelty lighting, soft-sided storage, seating and wall décor. (U.S.)

  • Studio Fun International – Arts and crafts (U.S., Canada)

  • Tara Toy – Seasonal arts and crafts, including Paint A Canvas and Stick N Play (U.S.)

  • Tomy – Expanded rights into infant and toddler feeding (U.S., Canada)The news follows the launch of 10 new “Bluey” episodes, which dropped July 12 on Disney+. These episodes will arrive later this year on Disney Junior and Disney Channel.

Related:‘Bluey’ Comes to the U.K. and Ireland

About the Author(s)

License Global

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