“Bluey” Licensing Program Enters Infant/Toddler, Food Categories

American Greetings – Greeting cards, gift packaging, stickers (U.S., Canada)

Baby Boom (Betesh Group) – Toddler bedding, accessories and nap mats (U.S.)

CJ Products – Co-branded Bluey x Pillow Pets (U.S.)

Crunch Pak– Co-branded fresh foods, including Crunch Pak Snackers, Medleys and Blendz fruit and vegetable purées (U.S.)

Dan Dee – Seasonal plush embellished with seasonal holiday features, including lights, sound, music, animatronic motion (U.S., Canada)    

Delta Children – Children’s wooden furniture, table and chair sets, room-in-a-box sets and more (U.S.)

Ginsey – Potty training, bath finger puppets and select infant/toddler bath accessories (U.S., Canada)

good2grow – Beverage bottles with 3-dimensional character toppers including juices and milk products. (U.S., Mexico)

Idea Nuova – Toddler and kids’ room décor, novelty lighting, soft-sided storage, seating and wall décor. (U.S.)

Studio Fun International – Arts and crafts (U.S., Canada)

Tara Toy – Seasonal arts and crafts, including Paint A Canvas and Stick N Play (U.S.)

Tomy – Expanded rights into infant and toddler feeding (U.S., Canada)The news follows the launch of 10 new “Bluey” episodes, which dropped July 12 on Disney+. These episodes will arrive later this year on Disney Junior and Disney Channel.