Goodyear Footwear Launches in Colombia

The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.

The footwear line, inspired by the tire brand, is now available online and at select retailers including Replay, Tiendas Seventeen, Megatiendas, Deportivos Carvajal, Marathon Sport, Sport Tennis, Tenis Lazer, Calzer, JYG Tennis and Betel.

Goodyear is represented for licensing by IMG.