Gap x The Brooklyn Circus Launch Capsule

This spring, Gap will partner with Ouigi Theodore, founder and creative director, The Brooklyn Circus – a Haitian-owned, historically inspired prep wear brand, for an apparel collection.  

Merging The Brooklyn Circus’ take on fashion throughout American history with Gap icons that have defined style standards and dressed generations since 1969, the new collection explores the concepts of individuality, movement and modern prep – blending academia, music and Black culture and street style from the 1960s through today. The release looks to celebrate The Brooklyn Circus’ community and the efforts the brand has put into threading together the Global Village over the last 16 years.  

“Style is an opportunity for us to be honest,” says Theodore. “Classics are the foundation of what we do at The Brooklyn Circus and Gap is so known for that classic Americana style. Gap has always been in my history, which is where I find inspiration for our designs. We took our graphic elements and brought that explosion of energy and culture to iconic Gap styles. I'm proud of what we've put together and honored to launch a campaign with Gap that highlights various communities.” 

Designed to merge style, gender and generational gaps, the Gap × The Brooklyn Circus collection includes products from each brand including the varsity jacket and Gap’s arch logo hoodie. Street-style separates including chinos, basketball shorts, sweatpants, an Oxford popover, rugby shirt, chore jacket and a crewneck sweatshirt round out the capsule, styled back to Gap’s denim. Select styles are also available for kids, including minis of the logo hoodie, varsity jacket, T-shirts and sweatpants. 

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The limited-edition Gap × The Brooklyn Circus capsule launches on Jan. 31 and will be available on both brands’ websites, in select Gap stores and at The Brooklyn Circus flagship store in Boerum Hill, Brooklyn, N.Y.