Eminem Unveils Exclusive Apparel Collab

American workwear brand Carhartt and rapper Eminem have revealed a line of E13-branded apparel exclusively at Carhartt’s flagship store in Detroit, Mich.

April 6, 2018

Eminem Unveils Exclusive Apparel Collab

Collaboration will help raise funds for the Verses Project, a Detroit-based music initiative.


The latest collection will build on the pair’s previous collaboration from November, which saw the launch of the E13 brand and was established with the purpose of raising funds for the Verses Project (a branch of the Community Music School–Detroit) that works in conjunction with the Michigan State University School of Music to teach students literacy through songwriting.

The latest series of E13 merchandise includes sweatshirts, t-shirts and hats.

"It is incredibly important to provide the next generation of Detroit's youth with the proper resources to maximize their potential," says Paul Rosenberg, director, The Marshall Mathers Foundation, and Eminem's manager. "That's why The Marshall Mathers Foundation is so proud to work with Carhartt to continue to develop the literacy and songwriting initiatives fostered by the Verses Project."


new apparel items are available exclusively at the Carhartt store, located at 5800 Cass Ave. in Midtown Detroit, Mich.

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