Disguise Costumes Extends Nintendo Licensing Rights

Multiyear global agreement will include Super Mario and Legend of Zelda costumes.
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License Global

August 16, 2023

‘Super Mario,’ ‘The Legend of Zelda’ costumes
‘Super Mario,’ ‘The Legend of Zelda’ costumesDisguise


, the costume division of

JAKKS Pacific

, a toy and consumer products manufacturer, has announced an extension of its global rights. This extension allows Disguise to continue its partnership with

Nintendo of America

in designing, developing and manufacturing costumes and costume accessories in a multiyear agreement that spans the globe.

Since the initial Disguise global launch of licensed Nintendo costumes in 2013, the line has experienced continuous growth and expansion. As gaming and dressing up remain popular and ever-increasing interests on an international level, Disguise has been at the forefront, catering to the demand for high-quality and creative costumes inspired by Nintendo's characters. As several Nintendo franchises continue to grow with new key game releases and even extensions into theme parks and film, Disguise has seen a significant expansion of the brand in all parts of the world, including EMEA, LATAM and ANZ.

“Over the years, we have collaborated on various innovative

lines, featuring iconic characters from ‘

Super Mario

,’ ‘

The Legend of Zelda

’ and ‘Animal Crossing,’” says Tara Cortner, president, general manager, Disguise. “We’ve grown from a couple Mario and Luigi costumes in the early days to a large selection of characters attracting fans of all ages and demographics. The enthusiastic response from both new and loyal fans has been truly heartening.”

Fans can expect a diverse range of Nintendo-inspired costumes and accessories at retailers worldwide, both in-store and online this fall.

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