Centric Brands Announces Exclusive Licensing Agreement With Authentic Brands GroupCentric Brands Announces Exclusive Licensing Agreement With Authentic Brands Group
Brands included in the deal are Quiksilver, Billabong and ROXY.
November 20, 2023
Centric Brands announced an exclusive licensing agreement with Authentic Brands Group (Authentic) to design, manufacture and distribute kids apparel for Quiksilver, Billabong and ROXY in the U.S. and Canada.
Through this agreement, Quiksilver, Billabong and ROXY will join Centric Brands’ kids portfolio of brands. Core product categories for girls and boys will include sportswear, activewear, and swim while developing opportunities for brand expansion through outdoor, surf and skate products.
“We are thrilled to welcome the Quiksilver, Billabong, and ROXY brands into our licensed portfolio,” says Steve Pinkow, kids group president, Centric Brands. “These brands have been at the forefront of the action sports and lifestyle industry for decades and we feel there is tremendous runway for growth. As industry leaders in kids apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach and delivering high-quality apparel that inspires confidence in young boys and girls.”
“Expanding the brands’ presence within the kids apparel market provides the ability to establish a lifelong relationship with consumers,” says David Brooks, executive vice president, action and outdoor sports, lifestyle, Authentic. “We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric.”
The first delivery under the agreement will launch in spring 2024 in department stores, select specialty stores and e-commerce channels.
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