HUF and King Features Syndicate announce new fashion line inspired by the classic cartoon character.

License Global

September 20, 2019

1 Min Read

HUF has partnered with King Features Syndicate and Fleischer Studios to debut a new apparel collection that pays homage to Betty Boop.

The collection includes a vintage-inspired Cigar Club Betty souvenir jacket, a button-up Pajama shirt featuring an all-over martini glass print, and a ’90s-inspired Betty Boop airbrush crewneck sweater. The signature pieces are included in the apparel range such as fleece, knits, tees, socks, accessories, and a classic Betty Boop skate deck.

HUF’s latest collection is available now at its flagship store, online shop, and HUF retailers worldwide.

The collection debuts ahead of the 90th anniversary of the Betty Boop character.

Since making her first appearance in 1930, in the cartoon Dizzy Dishes, Betty Boop’s popularity has expanded internationally with licensing deals in regions such as France and Japan.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like