King Features introduced its Popeye program in Japan in 2018 and had since partnered with brands such as Dickies, New Era and A Bathing Ape to celebrate the Sailor Man. Popeye’s 90th anniversary and Olive Oyl’s 100th-anniversary celebration next year will see King features look for new partners across various categories. Tokyo-based Magazine House will develop and upcoming Olive Project.
Japanese men have recently taken an interest in the Betty Boop property, leading to collaborations with A Bathing Ape, FILA and Castelbajac, Vanson Leathers, Dickies, Skullworks & Co., Low Blow Knuckle, Indian Motorcycle and Red Pepper Jeans. In October, Tokimeki Rule offered fans a chance to personalize their images using digital Betty Boop stickers. At photo booths around Japan.
“Popeye and Betty Boop continue to be an inspiration for fashion-forward brands around the world, but no country has embraced these iconic
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