July 12, 2022
Actor Daniel Kaluuya has collaborated with fashion designer Jide Osifeso to launch a limited-edition capsule “NOPE” x JIDE OSIFESO, inspired by actor/director Jordan Peele’s horror film, “Nope,” in theaters on July 22.
The capsule draws inspiration from Peele’s metafictions and the film’s in-world iconography, extending the story and world of “Nope” through design and fashion. Osifeso has created a capsule based on his signature deconstructed, layered design ethos.
The capsule collection includes T-shirts, a hat and sweatshirts, including an orange hoodie inspired by a vintage crew shirt from Universal Pictures’ 2002 film, “The Scorpion King,” that Kaluuya’s character, OJ Haywood, wears.
Kaluuya and Osifeso created the limited-edition drop, which was developed in partnership with Universal Pictures and Keisha Senter, vice president, culture and impact, Monkeypaw and Ian Cooper, “Nope” producer and creative director, Monkeypaw.
“There’s an evocative, understated power to Jide’s work that I’ve always admired,” says Kaluuya. “His designs are distinct, intimate and of impeccable quality. Above all, his clothing is always where we are, creating a bridge between the timely and the timeless. He was the perfect artist to create this limited-edition capsule for ‘Nope,’ and we are blessed to have the opportunity to share with the world.”
Osifeso is a multidisciplinary creative director who works across art, music and fashion. He is the founder, creative director and designer of HYMNE [him], a Los Angeles-based contemporary brand described as a conversation between life and art.
“I love art that creates memories and that connects people to one another,” says Osifeso. “Jordan Peele’s films do that for our culture, so it was an honor to work with Daniel to create this capsule for ‘Nope.’”
Images of the capsule were modeled by the actors of “Nope,” including Kaluuya, Keke Palmer and Brandon Perea, and shot by acclaimed American photographer Kwaku Alston, who directed an exclusive spot for Nope this spring and photographed the film’s one-sheet posters.
In the film, Kaluuya and Palmer star as a brother and sister who have inherited a horse ranch from their industry-legend father, carrying the torch of his craft as animal wranglers for film and television. To prepare for the film, Kaluuya had the opportunity to train with the Compton Cowboys on owner Randy Savvy’s ranch. The Compton Cowboys’ mission is to highlight African American’s heritage in equestrian culture and uplift the community. To celebrate this capsule, Universal Pictures will donate to the Compton Cowboys and their Compton Junior Equestrians program. Learn more at Comptoncowboys.com.
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