Vera Bradley Enchants with ‘Harry Potter’ Collection

Luxury handbag designer Vera Bradley has announced the launch of the latest extension of their collaboration with Warner Bros. for “Harry Potter” merchandise.

The capsule collection including backpacks, handbags, travel duffels, accessories and more. Each piece highlights multiple nods to the “Harry Potter” franchise. The complete collection features an exclusive Home to Hogwarts pattern with nods to the symbols from the “Harry Potter” film series. Select pieces are also available in patterns named and styled after each Hogwarts house: Gryffindor, Slytherin, Ravenclaw and Hufflepuff. The styles also feature hidden surprises and pockets.

“So many of our fans grew up with ‘Harry Potter’ the same way they grew up with Vera Bradley,” says Rob Wallstrom, chief executive officer, Vera Bradley. “In fact, this was one of the most highly requested collaborations from our customers and associates. The ‘Harry Potter’ + Vera Bradley collection embodies the imagination, courage and spirit of adventure that the ‘Harry Potter’ movies are known for, and we couldn’t be more excited to finally bring this collaboration to life.”

The Harry Potter™ + Vera Bradley collection is now available in Vera Bradley Full Line stores, participating Vera Bradley retailers and on Vera Bradley’s website.

The deal comes on the heels of another recent “Harry Potter” collab with Warner Bros. and K-Swiss.