Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The two have created a collection of Quidditch-inspired footwear.
July 15, 2020
Warner Bros. has partnered with K-Swiss to develop a collection of Quidditch-inspired footwear for the Harry Potter Wizarding World.
The Harry Potter x K-Swiss Firebolt Hypercourt Express 2 is inspired by the Quidditch broom it takes its name after and features black bristles, silver footholds and a wood grain. The shoes comes adorned with enchanted keys that can be scanned on the Wizarding World app to give fans an additional surprise. Shoes are also wrapped in tissue paper made to look like a Daily Prophet newspaper.
For “Harry Potter” devotees, 20 fans in U.K. will be given a shoe box containing a golden snitch collectible. Fans can share photos tagging @WizardingWorld with the hashtag #ICaughtAGoldenSnitch to have a chance to be re-shared on social media.
Fans must be a registered member of the Harry Potter Fan Club is order to purchase the shoes. Gold members get an exclusive 24-hour early access window beginning July 22 and save 20 percent on the shoes while supplies last, as well as other items in the Wizarding World online shop.
A limited number of K-Swiss x Harry Potter shoes will be available for Harry Potter Fan Club members from the Wizarding World shop on July 23.
The shoes add the long-list of Harry Potter brand partners. Earlier this year, LEGO launched a playset inspired by the beloved book series.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like