May 9, 2023
Velveeta, a Kraft Heinz Company brand, has teamed up with chocolate company, Compartés Chocolatier, to create TruffVels, the first chocolate cheese truffle.
TruffVels consist of Compartés sweet white chocolate paired with creamy Velveeta for a unique sensation. The custom shell shape, which mirrors Velveeta Shells and Cheese, was created by infusing Velveeta cheese sauce into Compartés chocolate.
“Two of life’s greatest pleasures are cheese and chocolate, and we’ve already seen our pleasure seekers experiment with this combination across social media, so this collab was a no-brainer,” says Kelsey Rice, senior brand communications manager, Velveeta. “As a brand that’s all about making outrageous pleasure a way of life, we decided to bring these two flavors together to create the most outrageously elevated version of a cheesy, chocolatey recipe for our fans to enjoy.”
“This exciting and unique collaboration is delicious, decadent, delightful and unexpected,” says Jonathan Grahm, chief executive officer and lead chocolatier, Compartés. “I love the idea of pushing the boundaries of chocolate-making and creating a unique product unlike anything that’s ever been done before. With TruffVels mixing two of life’s greatest pleasures, chocolate and cheese, we can all live the good ‘La Dolce Velveeta’ life this summer.”
The five-pack of Velveeta x Compartés TruffVels is available while supplies last.
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