Lifestyle brand will further extend into women’s bags and luggage.

License Global

January 9, 2024

2 Min Read
Tommy Bahama apparel and accessories.
Tommy Bahama apparel and accessories. Tommy Bahama

Lifestyle brand, Tommy Bahama, has signed a licensing agreement with Concept One Accessories for  handbags, small leather goods and luggage.  

“We are proud to have partnered with Concept One Accessories on a line of Tommy Bahama-branded handbags and luggage,” says Gina Wilcox, vice president, licensing, Tommy Bahama. “Concept One Accessories has created a collection of handbags and luggage that fit well into the relaxed, well-traveled Tommy Bahama lifestyle.” 

The Tommy Bahama handbag collection will launch this summer and feature modern, practical silhouettes that align with the leisure lifestyle Tommy Bahama is known for. Raffia shapes with modern hardware and detailing, as well as signature Tommy Bahama prints on canvas embody the DNA of the brand. Special details like pineapple hardware and print linings make the styles unique to Tommy Bahama. The collection will launch with silhouettes, including a large shopper tote, double strap flap bag, medium tote, crossbody bucket, double entry crossbody bag and the north/south small tote. Small leather goods and luggage will launch in the fall. The collection will be available at select Tommy Bahama stores nationwide and at Tommybahama.com as well as select department and specialty stores across the U.S., Canada and Australia. 

Related:Tommy Bahama and The Island Lifestyle

“We are very proud and excited to work with such a venerable and respected brand as Tommy Bahama,” says Sam Hafif, chief executive officer, Concept One Accessories. “What began as the iconic island lifestyle brand, has evolved into one of the most aspirational luxury collections of apparel, home and travel brands of our time. We will be developing a handbag collection for summer 2024 using natural materials and straw with vegan leather trims and launching luggage and travel collections for holiday. This is a brand that is timeless, and we plan to build the business with a long-term goal of establishing these as signature categories for the brand.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like