Early renewal of global licensing agreement will continue until 2030.

License Global

June 27, 2023

1 Min Read
A Tommy Hilfiger Spring/Summer 2023 eyewear campaign image featuring athletes Scotty James, Sergio Ramos and Nick Pescetto.
A Tommy Hilfiger Spring/Summer 2023 eyewear campaign image featuring athletes Scotty James, Sergio Ramos and Nick Pescetto. Tommy Hilfiger

Safilo Group, a designer, manufacturer and distributor of prescription frames, sunglasses, outdoor eyewear, goggles and helmets, has announced the early renewal of its global licensing agreement with Tommy Hilfiger, which is owned by PVH, for the design, manufacturing and distribution of Tommy Hilfiger-branded sunglasses and optical eyewear collections until Dec. 31, 2030. 

“We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our groups for 13 years,” says Angelo Trocchia, chief executive officer, Safilo Group. “With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand’s classic, American, cool heritage in a way that is relevant for today’s consumer. The mutual trust, vision and commitment that we share are the foundation of this close and long-lasting collaboration, and we are certain that this partnership will further bring to life the iconic American lifestyle that Tommy Hilfiger stands for.” 

“We are very pleased to continue our collaboration with Safilo,” says Martijn Hagman, chief executive officer, Tommy Hilfiger Global and PVH Europe. “Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of Tommy Hilfiger through distinctive eyewear designs. These collections effortlessly capture the desire of consumers who want to distinguish themselves through the iconic frames, seamlessly blending red, white and blue classic and modern elements.” 

Related:Tommy Hilfiger, Depop Announce Curated Resale Collection for the U.K.

 

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License Global

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