Tommy Hilfiger, Depop Announce Curated Resale Collection for the U.K.

Tommy Hilfiger announced a collaborative partnership between Tommy Hilfiger and Depop, an online fashion marketplace focused on pre-owned clothing. Depop now offers a curated collection consisting of pre-loved Tommy Hilfiger and Tommy Jeans pieces from Tommy Hilfiger's consumer take back program and (partially) damaged pieces from their retail stores, wholesale and e-commerce channels. Each style has been cleaned, repaired and thoughtfully curated for Depop’s U.K.-based community. The offering will be supported by the “Made by Tommy, Styled by Depop” campaign. 

Spanning across sizes from XXS-3XL, the collection consists of approximately 100 tops and bottoms, including denim, T-shirts, polos, dresses, hoodies and outerwear. Ranging from denim to heritage-inspired signature pieces, Depop’s community will have exclusive access to the items on the platform helping them shop more sustainably. 

“Launching our first U.K. resale program with Depop is an exciting and important step on our journey towards becoming a circular brand,” says Esther Verburg, executive vice president, sustainable business and innovation, Tommy Hilfiger Global and PVH Europe. “The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. Through this partnership, we can elevate the attractiveness of resale by offering our signature, heritage style while reducing our overall impact.” 

Related:Tommy Hilfiger and thredUP Partner on Resale Program

Building on the excitement of the collection, the “Made by Tommy, Styled by Depop” campaign has been shot and modeled by Depop users and creators. Four Depop sellers have been given pieces from the collection, with complete creative freedom to express their signature style on the platform. 

“At Depop, we are driven by working alongside our community to reshape fashion consumption, promoting and celebrating a circular-first mindset,” says Steve Dool, brand director, Depop. “Getting people excited about circular fashion is a key part of that – something that we know our partnership with Tommy Hilfiger will achieve. Together with four of our incredible sellers – Joel and Anna, Liv and Pascale – we’re thrilled to bring archival and more recent Tommy Hilfiger product to the Depop platform in a forward-thinking way, reaching and inspiring more people to adopt and rework secondhand pieces into their current wardrobe without sacrificing an inch of style.” 

The partnership with Depop supports Tommy Hilfiger’s goal to become fully circular by 2030, by enabling consumers to enjoy circular fashion through resale, repair, rework and rental.  

Related:Depop Opens Shop in NYC