Gripping Eyewear to Debut Paris Hilton Sunglasses

Parlux Fragrances, along with Paris Hilton Entertainment, has handed over worldwide licensing rights to Gripping Eyewear to create and distribute a line of sunglasses inspired by the heiress.

The Paris Hilton Sunglasses line is expected to arrive at major department stores for summer 2009.

"Eyewear is a natural extension of Paris' already successful collections, including fragrances and footwear," says Jimmy Jongebloed, president and chief executive officer of Gripping Eyewear. "The worldwide Paris Hilton brand exudes beauty and elegance, which we intend to capture in her sunglasses line."

Besides the Paris Hilton brand, Parlux Fragrances also manufactures and distributes products for Jessica Simpson, Guess?, Nicole Miller, Andy Roddick, Queen Latifa, XOXO and others.