Energizer Launches Licensing Program

Nancy Bailey & Associates has been tapped by Energizer Holdings to begin brand extension initiatives for the battery manufacturer.

"There are tremendous opportunities to expand the Energizer brand into licensed products building upon Energizer's mission of providing innovative solutions to power people's lives," says Frances Alvarez, vice president of Nancy Bailey & Associates. "We look forward to developing and executing a strategic licensing program that complements and extends Energizer's brand presence."

Energizer's product roster includes Energizer Max alkaline brand, Energizer Ultimate Lithium, Energizer Advanced Lithium and Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers.